Our mission has been to create a look and feel that is timeless, classical and represents elegant simplicity; a look that makes a confident and authoritative statement about the quality of our brand.

Discovery is an important element of our personality. It is the basis of our inspiration and a theme which begins with the design of spas and is carried forward in a new journey through the boxes. The use of colour is important in reflecting the sensory nature of ESPA and the new Claret has been developed to give a unique foundation that lives comfortably within our environments. We also wanted a feeling of intrigue and surprise but in creating new, we have been careful to ensure we keep that which is special and uniquely identifiable to ESPA; the elements that lie at the heart of who we are - the intrinsic value of the logo, the granite and the integrity of our communication.